Brand is Sales but not as you know it.
A conversation at a recent networking event prompted me to [...]
Why being ‘the best’ isn’t in your brands best interests – and what is.
Be the ‘best’, the ‘greatest’, the ‘ultimate’, and the ‘#1’. [...]
Brand: be insightful for business growth
Brand insights are the result of a process of deep [...]
Brand: harnessing your power of purpose.
There is an often overlooked power of brand that is [...]
Brand: Why your brand is not for everyone (and why it shouldn’t be).
A fact’s a fact: your brand isn’t for everyone. Some [...]
Brand: why perception is everything when growing your business.
Often, when networking with other business owners, the core brand [...]
Brand: 7 pointers to create a powerful brand for business growth.
If you’re serious about business growth then you seriously need [...]
Brand: Why Big Data won’t grow your brand – and what does.
The trend for Big Data over the past few years [...]
Brand: be counted for business growth.
It’s one thing to stand up for something. It’s another [...]
Brand: Stand Up For Something. Be counted.
If we were to ask your customers to describe your [...]