Project Description


Landfill biodegradable plastic alternatives.

What needed to be done?

The Brand Experts were brought in to help Biogone ‘be brand smart’ with a Brand DNA and develop a logo that reflected the brand personality.

A Customer DNA workshop was also completed for ideal customer clarity and to reveal strategic marketing insights.


  • Brand DNA; Brand Personality, Brand Positioning and Brand Voice
  • Expert Visual Identity
  • Logo Design
  • Consistent Brand Touchpoints.
  • Website design and build
  • Press Ad artwork
  • Packaging design


It was critical to develop a distinct visual brand identity that expressed Biogone’s unique Brand DNA. The logo was designed to capture the brand purpose and Biogone’s bespoke offering: disposable plastic bags.

Strategic brand direction determined the marketing strategy and future tactics and activities. Relevant marketing collateral was also identified for increased engagement, conversions and customer retention.

How was it received?

We employed The Brand Experts to improve our appearance in the market place. The team developed a very creative and appealing logo and rebranded our product packaging for brand consistency across our product range. This has elevated the appearance and perception of our products considerably. They redesigned our website for a far more professional web presence. Our sales have been consistently going up ever since. We would highly recommend The Brand Experts.

Ross Headifen, Business Partner