The Brand Experts were brought in to help Biogone ‘be brand smart’ with a Brand DNA and develop a logo that reflected the brand personality.
A Customer DNA workshop was also completed for ideal customer clarity and to reveal strategic marketing insights.
It was critical to develop a distinct visual brand identity that expressed Biogone’s unique Brand DNA. The logo was designed to capture the brand purpose and Biogone’s bespoke offering: disposable plastic bags.
Strategic brand direction determined the marketing strategy and future tactics and activities. Relevant marketing collateral was also identified for increased engagement, conversions and customer retention.