Project Description


Food as Medicine

What needed to be done?

A brand identity crisis as well as confusion over brand positioning and brand naming prompted this health provider client to seek expert advice and opt to ‘be brand smart’.

Launching a new product range and service offering required professional expert brand advice and professional design execution and implementation.


  • Brand DNA workshop
  • Customer DNA workshop
  • Expert Logo design
  • Styleguide
  • Promotional Flyers
  • Program Covers & Worksheet Designs


A Brand DNA and Customer DNA workshop helped to develop a distinct visual identity and intuitive logo design.

A visual styleguide helped to enforce brand consistency. A range of promotional and marketing collateral was developed to adhere to and amplify the brand identity, story and message.

How was it received?

Loved the whole brand process and what brand magic they produced as a result. Quality end product, attentive customer service, expert advice – a springboard for
brand success. What more could you wish for?

Tania S, Owner