A brand identity crisis as well as confusion over brand positioning and brand naming prompted this health provider client to seek expert advice and opt to ‘be brand smart’.
Launching a new product range and service offering required professional expert brand advice and professional design execution and implementation.
A Brand DNA and Customer DNA workshop helped to develop a distinct visual identity and intuitive logo design.
A visual styleguide helped to enforce brand consistency. A range of promotional and marketing collateral was developed to adhere to and amplify the brand identity, story and message.