Project Description


Pool Accessories

What needed to be done?

How do you sell swimming pool accessories when you’re located 20 kms from the bay? When you’re brand smart! Diamond Clear Pools pride themselves on keeping Australian pools ‘diamond clear’ and hygienic throughout the year.

They needed an expert design eye, a quick solution and a web presence that helped them ‘shine’. The Customer DNA workshop got them laser-focused on their customers for more targeted brand and marketing collateral.


  • Website design and build
  • Icon design
  • Brand look and feel


The Customer DNA workshop helped to develop a distinct visual website and customer journey that helped with positioning and a point of difference in this competitive market.

How was it received?

The Diamond Clear Pool website looks great. I’m very happy with everything.

Angela McGarry, Owner