How do you sell swimming pool accessories when you’re located 20 kms from the bay? When you’re brand smart! Diamond Clear Pools pride themselves on keeping Australian pools ‘diamond clear’ and hygienic throughout the year.
They needed an expert design eye, a quick solution and a web presence that helped them ‘shine’. The Customer DNA workshop got them laser-focused on their customers for more targeted brand and marketing collateral.
The Customer DNA workshop helped to develop a distinct visual website and customer journey that helped with positioning and a point of difference in this competitive market.