Project Description


Bar and Food

What needed to be done?

This unique Preston-based bar & restaurant concept chose to ‘be brand smart’ and completed their Customer DNA workshop to help create customer clarity. An Expert Designer produced a logo to attract their ideal customers.


  • Customer DNA Workshop
  • Expert Visual Identity Design
  • Logo identifier and internal / external brand signage


The Customer DNA workshop helped to develop a distinct visual identity and logo (identifier).

Strategic brand direction determined strong brand naming exercise, identity, positioning, story and point of difference in the market.

How was it received?

The Brand Experts got me laser focused on my ideal customer with the ‘My Customer DNA’ workshop. It’s the basis for all my future marketing activities. I’m over the moon with the logo – get the experts in.

Tony Barbera, Owner