Project Description


Your Family Dentist

What needed to be done?

Werribee Smile Centre chose to ‘be brand smart’ as part of their 2019 surgery rebuild/overhaul transformation and rebrand plan. They completed their Customer DNA workshop as a first step to ‘get to know’ their ideal customer.


  • Customer DNA workshop
  • Expert Visual Identity
  • Logo identifier, internal / external brand signage
  • Copywriting
  • Website design and build
  • Photography services


The Customer DNA workshop helped to develop a distinct visual identity and logo (identifier). A branded website with supporting brand story and professional photographic services helped to tell their unique story and bring their brand to life.

How was it received?

Huge thanks and acknowledgement must go to Jamie, Vanessa and the team at The Brand Experts. They more than delivered on our logo with the insightful ‘My Customer DNA’ workshop. They then developed our custom designed website and managed a complete photo shoot. We’re glad we got the experts in.

Dr. Sebastian Frazetto, Owner